10 tips to eCommerce website development that you cant miss

Ecommerce Market is one of the most intense markets all over the world. In 2022, the size of the global eCommerce market was US$ 16.6 trillion. Going ahead, IMARC Group projects that the market will increase at a compound annual growth rate (CAGR) of 27.43% from 2023 to 2028, reaching US$ 70.9 trillion.

The benefits and capacities of e-commerce are attractive prospects for anybody looking to conduct business online. Operating an online shop results in producing income 365 days a year. The most effective eCommerce websites can attract the target market’s interest and convert visitors into buyers.

If your website is missing essential eCommerce features, potential customers may leave and go to the websites of your rivals in hopes of a better shopping experience.

We have compiled a list of eCommerce website development elements to help you make your online store successful. These cutting-edge e-commerce website development tools can help you get started, whether you are creating a new one or updating your existing one.

The 5 Most Prominent Types of eCommerce website customers

1. The Browsers or window shoppers

Before choosing to make an online purchase, consumers of this type enjoy conducting research. They want to investigate and go to several websites, compare costs, study product details, etc. If the business has a physical location, people will undoubtedly go there and try things on. Nevertheless, in the online setting, people behave differently, adding all the items they want to their carts but never intending to make a purchase.

You should be able to welcome them if you want to get them to buy. You can assist them using a chatbot or include an entry or exit pop-up that invites them to join your email list in exchange for a small discount on their first purchase.

2. The Impulsive Buyers

eCommerce businesses aim to satisfy “ideal consumers” who make impulsive purchases. Impulsive buyers react to advice the best. They are often referred to as emotional buyers because they frequently buy things on emotion just because they like them. If consumers like a particular thing, they frequently hunt for complementary products to enhance their first selection.

Impulsive customers have a fantastic chance for cross-selling and providing them with customized product recommendations for your company. The conversion of emotional buyers will benefit from a unique customer journey. Show them the newest items on your website or similar items, and use content to make them interesting.

3. The Loyal Buyers

The best customers are those who are loyal. They are already familiar with your brand and enjoy making purchases from your online store. Thus, you need to use every eCommerce website development effort to maintain their happiness. Experiences that are tailored to each individual will keep them close for a very long time.

The easiest method to express your gratitude is to put brand loyalty into place. On each transaction, you can give them incentives or loyalty points. A discount can be obtained by exchanging loyalty points.

They are the customers you want and need since they are the best brand ambassadors for your company. More sales and referrals will come your way as a result of their increased satisfaction. Remember that word-of-mouth advertising is a cost-free and successful marketing tactic.

4. The need-based Buyers

Buyers who are motivated by research or a specific aim are those who buy things because of a necessity, a goal, or a pricing point. They are the hardest to please, but if you succeed, they will become loyal customers. A superb user experience and a personalised user journey are what research shoppers seek. They seek to feel looking for.

This kind of customer is impatient and rushed. You can provide customers the choice to order online and pick it up in person. Moreover, cross-selling techniques can be used.

5. The discount chasers

Discount hunters are extremely sensitive to sales tactics and are constantly on the lookout for the best deals and offers. Discount seekers are price sensitive and will look for deals even if you do not offer them in your shop.

To attract this type of buyer, highlight the amount they save on a deal and display the original and discounted prices. Flash sales, stock clearance, and discount vouchers are effective tools for online retailers in converting new buyers into paying customers. Furthermore, free shipping is an excellent way to increase sales, and you can set a fixed amount for a free shipping purchase. For example, provide free shipping on orders priced above 500. Great deals and discounted rates will always help you.

What Do Customers Want from eCommerce Websites?

1. Simplicity

A straightforward eCommerce design boosts conversion rates. Why? Simplicity makes a customer feel at ease, and it facilitates them to figure out exactly what they desire with the least amount of effort.

We tend to seek intuitive designs because they make us feel at ease. When a customer visits your eCommerce website, he or she should be able to access its features without having to think about it.

2. Mobile-Friendly Design

One of the most important eCommerce elements for 2023 is mobile-responsive design. It enables customers to browse your website from a mobile device with the same ease as they would on a desktop. Without any distorted or oversized on-page elements, your website would effortlessly adjust to various screen sizes. Your e-commerce website development has to have a flexible layout, better SEO, increase mobile traffic, lower bounce rates, make management and social media sharing easier, and improve UI/UX to be more responsive. Customers who add things to their cart on a PC can later complete the checkout process on their smartphones, creating a unified purchasing experience.

3. Shopper-Friendly Cart

Following present eCommerce website development trends. That makes it simpler to transport clients to their destinations quickly. Customers can browse additional products by using the "add to basket" option. You can utilise a tiny cart and even show important details on the cart page.

4. High-Quality Content

Whether it's a banner image, team headshots, or photos of products, everything must be of the highest quality. So how does that appear?

Well, first and foremost, all content must be in high resolution. Customers will take you less seriously if they see a blurry photo or an incorrect phrase on your website. Also, brands should make an effort to have experts use industry-standard camera equipment to produce their media. If you must select stock photography, make sure it reflects your business well and is of the finest quality.

Nevertheless, appearance isn't the only factor in high-quality content. Also, it should relate to the customer and significantly improve their quality of life. Strong content will organically spread around the internet, foster client loyalty, and provide a return on your investment. Customers want to see clear shots of your product from all sides when it comes to product photography. They desire the ability to expand and examine specifics up close. They desire to observe the product in use in diverse contexts.

Several companies use user-generated material about their products, including images shared on Facebook and Instagram. Although it can be an effective approach to show off your product in various contexts, it should never take the place of professionally captured product photos.

5. Multi-level Security

Given that a single data breach has the potential to put your company out of business permanently, security measures are maybe the most crucial element to have on your eCommerce website. Moreover, hackers frequently choose eCommerce businesses as one of their most profitable targets.

Users can manage their own custom eCommerce website security measures however they see fit on self-hosted platforms.

Follow these best security practices:

• SSL Certificate: SSL encrypts the data passing between your website and the user's web browser, ensuring that only the two of you will be able to access the data being shown on the screen.

• Keep up with all patches and updates. Your system may have vulnerabilities that hackers can exploit if you don't update or patch it timely. e-commerce website development team should regularly update the necessary plugins on the website. 

• Use a firewall. A Web Application Firewall is an effective technology that drastically reduces your risk of falling victim to a variety of cyberattacks. Don't forget to limit your purchases to companies that the region holds in high regard.

6. Multiple Payment Options

In addition to delivery, an eCommerce website development must include online payment options. A custom eCommerce website design should provide customers with a variety of safe payment options, like PayPal and Stripe, and allow them to select the payment methods they want. Make sure you accept both Visa and Mastercard payment methods.

Frustration will result from not accepting specific payment methods or from unexpectedly high delivery costs. Consumers will switch to your rivals if they offer them greater flexibility and lower rates.

Furthermore, to increase confidence in the security of your website and the payment process, we strongly advise using security badges close to the credit card information in the custom eCommerce website design field. Provide the checkout as a guest option and don't request the establishment of an account.

After the online purchase, be sure to email the customer a receipt that includes the order number, the products they ordered, as well as your contact information (email, phone, and business social sites). A reference to the company FAQ and return policy page may also be included.

7. Checkout Page & Shopping Cart

The most important feature for every eCommerce website development is a cart. A quick and simple checkout procedure is required to be done in a custom eCommerce website design, and a list of the customer's purchases with the option to add or delete items from the basket is crucial. A cart should have a straightforward visual layout with the brand's logo, its offerings, and calls to action (checkout buttons). Implementing the abandoned trolley function is highly advised. Users who have forgotten to add items to their trolley are alerted by this function. Those who do not complete the online checkout procedure will receive a customised email with the items in their cart. A user can quickly access their cart after receiving a personalised notification by clicking the link in the email and following the instructions.

Once it gets to the checkout process, we suggest you a custom eCommerce website design that only requires the information necessary to send out a package or pre-fill the form if the consumer already has the information recorded in their account. Using one-page checkout is the second piece of instruction. As a result, you will only have a single page with your logo, a back button, and a summary of the order (product name, size, colour, quantity that should be modifiable, images, shipping options, payment methods, shipping and billing address, prices, discounts, shipping cost, taxes, total cost, and add discount coupons, promo codes, or voucher field)

8. Shipping procedure

Customers demand affordable shipping rates. It will be best to provide free shipping. The aspect of shipping sets custom eCommerce websites design apart from other kinds of businesses. We urge you to keep in mind that a customer's journey doesn't end when they make a purchase. The delivery window is equally crucial; you should inform customers of the general delivery window. Better is quicker responsiveness. Hence, users should have a variety of fast delivery alternatives at their disposal as well as the ability to examine the shipping costs upfront. We advise providing a variety of shipping options and making sure the delivery service has a solid track record.

9. Social One-Click Login Option

The eCommerce website development should be done on the basis of helping consumers to login into the website by social media accounts. You can also discover amazing aspects and useful information using it. You should choose social media platforms that your target audience uses frequently. The social login button can also be placed so that it is clearly visible.

10. Customer Support

In addition to having a workforce that handles post-purchase difficulties, web chat is a top eCommerce feature. Options for customer service will demonstrate to customers that you value their time, opinion, and level of brand pleasure. Our advice is to make sure that your staff consistently communicates your message, adheres to your policies, and is helpful. Your e-commerce website development customer service team is an important part of your company.